Universal Analytics

What is Universal Analytics?

User ID

Tracking Code

  • Analytics.js is for assessing how individuals interact with the site.
  • Google Analytics SDKs is for tracking in mobile.
  • Measurement Protocol gathers information from other devices, such as gaming gadgets.

Offline Data

Organic Search Source

Universal vs. Google Analytics

  1. Right-click on your site.
  2. Click Inspect.
  3. You’ll see the Developer Tools right below the browser window.
  4. Click on the Application tab, then Cookies.

Data Collection

Data Processing

Custom Metrics

Technical Knowledge

Referrals Processing

Privacy and Use of Data

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Scalarly

Scalarly

WE BUILD DIGITAL PATHS THAT SCALE AND LAST