Flywheel method in marketing refers to a customer acquisition and retention strategy that focuses on creating a positive, self-sustaining cycle of growth. The idea is to first attract new customers through a strong value proposition, then deliver an exceptional customer experience to keep them coming back, which leads to word-of-mouth referrals and increased brand loyalty. This in turn brings in more new customers, creating a flywheel effect. The focus is on creating a virtuous cycle of customer satisfaction, loyalty, and advocacy, rather than just acquiring new customers through advertising and promotions.
