Solving Business Challenges with Social Media

  • outreach and communication
  • insights and research
  • customer service and support
  • community management
  • advertising and awareness
  • managing reputation
  • search engine optimization

Creating a Social Media Strategy

  1. Get Buy-In. You need to invest time and resources even if you do not pay for being exposed. This means stakeholders need to know your exact social media plans
  2. Study the landscape. The second step is all about knowing the conversations that already exist, where they’re taking place, and other considerations.
  3. Analyze. Once you have gathered data about the landscape, interpret them based on your broader marketing and communication problems.
  4. Set objectives. What are the desired outcomes of your strategy? The answer must be based on how you plan to use your socmed. Remember that it has to be specific, measurable, achievable, realistic, and timed.
  5. Create an action plan. What are the concrete and actionable steps you will take to attain the objectives?
  6. Implement. It’s time to execute your action plan. Stick to steps four and five while doing this while also being adaptable.
  7. Track, analyze, and optimize. Monitoring your progress is essential to see if the objectives are being met. Thankfully, social media allows you to track interactions of different kinds anytime.

Social Networking and Social Media in Business

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Blogging sites

Social Media in Business Customer Service

Social Media in Communication and Outreach

Social Media in Business Insights and Research

Community Management on Social Media

Advertising and Awareness on Social Media



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