If you want to be one of the best online marketers, you have to produce more than just images and descriptions of what you sell. Be it a product or a service, a video marketing offers a more rich, engaging and stimulating experience for your audience.
Through a good video marketing campaign, you will be able to demonstrate your products or services better. This way, your audience has a better understanding of what you are selling. Thanks to today’s technology, people from all over the world have started watching and sharing on a massive scale. In fact, it continues to grow every year.
Today, there are countless visuals online from home, funny clips of animals, music, product reviews, how-to’s, cooking clips, exciting commercials and more. Just go online, and you will find that there are millions and millions of videos for everybody. Nowadays, people are turning to video for all kinds of purposes: entertainment, informational and valuable content.
To prove this point further, back in early 2013, YouTube ranked the second largest search engine next to Google. People are turning to the popular video-sharing network to watch clips. Back then, there were over 1 billion unique users per month on YouTube. Imagine how much those numbers grew today?
This just means one thing — you can use video marketing as a way to connect with your audience and create an experience for them. It’s more than just selling what you have to offer, you can even give encouraging engagement.
Video marketing is truly powerful tools in the hands of a great marketer. They offer a strong emotional effect on your audience. Plus, visuals help show off your brand’s personality, tone and communication style.
The better the video marketing content, the more engagement your brand will get. The better the engagement, the more people know about your brand. And the more people know about your brand, the better the sales. So, how can you make a video that sells?
Let us discuss that further. Even today, a lot of people are still under the impression that creating a good video that sells are expensive and difficult to produce. This is a true misconception.
We have all seen the rise of millions of successful home video bloggers — or vloggers, online. Marketers have also utilized videos for years with massive success. They all prove that creating good video marketing content doesn’t have to be expensive. In fact, most video bloggers admit to using their smartphones as their recording device when they first started their careers.
Obviously, you don’t need devices and a big studio to create a good video to sell online. Your audience is mostly on the internet, and web video content can be filmed at a much lower cost and quality.
You might even find some readily available home video equipment in your home. Additionally, the rise of the demand for smartphones and video blogging cameras has filled the market with affordable, high-quality cameras for the masses.
For instance, countless high-end smartphones now offer high-quality built-in cameras for taking videos. There are many video blogging cameras in today’s market that have made quality content production a reality for literally anyone.
When you are producing a video for online selling purposes, your viewers don’t necessarily expect a super slick, heavily-produced video. Although you can definitely do that with the right video editing software.
To get started on creating a video that sells, you will need the following:
A CAMERA
A camera doesn’t necessarily have to be expensive to create a good video marketing content. We have previously mentioned that some high-end smartphones are now equipped with high-quality cameras good enough to make a video you can use for selling.
You can also choose to buy a real camera. Based on what you can afford, you can choose to buy any camera from a simple webcam to a professional camera that is top of the line. There are also plenty of excellent mid-range options that are available for a lower cost. For those who are only starting out, your smartphone camera or a mid-range option is good enough.
A GOOD MICROPHONE
If you are producing a video marketing content with a demonstration, it is a great idea to invest in a microphone. Yes, there are some cameras that have a built-in microphone, but it is still worthwhile to invest in a proper mic. A proper mic will help ensure that you capture a better sound quality.
Choose a microphone that cancels all the background noise — especially if you are creating the video from home. A lot of built-in microphones tend to catch a lot of background noise which can ruin the main audio.
A good microphone can help you save some time in video editing so you can focus more on creating better content.
A GREAT VIDEO EDITING SOFTWARE
Naturally, the next step of video production is editing your content. Not every bit of your visuals can make it to the final cut. A great video editing software will help you cut, edit and finish your file.
You can add special effects, make the quality better, and make sure every part of the video is clear for the viewers. There is a wide range of options when it comes to video editing software. Most computers include free built-in video editing software. For Windows users, there is movie maker, and for Mac users, there’s iMovie.
There is also more professional video editings software such as Final Cut Pro and Adobe AfterEffects. However, this professional software can cost more. Additionally, there is plenty of free software you can find online.
Now that you have the equipment, let’s move on to how you create a video marketing that sells. There are two types of content in today’s market.
First, you have the content which is made to entertain, inform and share updates to your viewers. Most video contents are not directly promotional, but it provides shareable content that gives value to the viewer. The higher the value you give to the customers, the better the views you get.
Examples of content include video marketing presentations, industry updates, product reviews and advice, entertainment, educational lectures, how-to guides and tutorials, interviews and conference talks.
Next, you have short-clip ads. These are advertisements filmed and formatted for online use. Most of the time, people edit existing TV commercials and share it online, or create custom ads made specifically for the online web.
It is a marketer’s dream to make their content viral. That is the goal when it comes to producing this video marketing content. When you get viral, you reach an all-new audience based you’ve never reached before.
To this day, nobody has a secret recipe for creating viral content. However, there are a few notable things you can get from each viral video online. Here they are:
ADDRESS A CURRENTLY TRENDING TOPIC
Being in the loop for trending topics help. People are already excited and interested about these trending topics, and you can create a video that contributes meaningfully to the conversation or spin the trending topic to your advantage. For instance, you can make your own edited version of a viral video.
MAKE IT INTERESTING
People on the internet knows what they like and what they don’t. Make sure to capture their attention by making your title and thumbnail is interesting enough to draw their attention. A good video that sells also needs to have a good description. This will help the search engines and your audience know what your video is about.
MAKE IT REMARKABLE
Don’t just create a new video for the sake of putting something online. Make it something that people will remember. It’s always a good idea to share personal inputs, funny stories, shocking content that will have value for your viewers. If your video is remarkable enough for the viewers, there is a higher chance they’ll share it online.
MAKE IT UNIQUE
The fast pace of the internet makes it difficult for an idea to stick. One minute a topic is trending, the next it’s down the gutter. The key here is to create a video with a fresh, new and possibly crazy idea. You need to have creativeness in your corner to produce something people have never seen before.
MAKE IT SHAREABLE
Shareable content is always good. Remember to make your video easy to share. Consider social media chiclets, annotations, encouraging comments and more.
KEEP IT SHORT
Most successful viral videos tend to be short, impactful clips. This is how the terms “Murder the replay button” came about. People tend to replay videos that truly made an impact on them and they can’t keep getting enough. Make the video short enough so you won’t lose your audience’s short attention span, and get the message across quickly.
