Digital Writing

Digital Writing for Audience

  1. Who is my target market?
  2. What do they need to do?
  3. What can I provide to them?

Audience of One

Persona

  • Are they male, female, or any?
  • How old?
  • What are their psychographics and demographics?
  • How do they decide?
  • Do they compare brands?
  • Are they critical?

Types of Web Content in Digital Writing

  • Clear and concise
  • Easy to comprehend
  • Well-structured and written

Short Copy

Call to Action

Titles and Subject Lines in Digital Writing

Search Ads

Long Copy

News releases

Blogs

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Scalarly

Scalarly

WE BUILD DIGITAL PATHS THAT SCALE AND LAST