Conversion Optimization Step-By-Step Guide

  1. Gather data.
  2. Analyze the data.
  3. Repair anything that’s broken.
  4. Develop the tests.
  5. Run the tests.
  6. Report your findings, then repeat.

Gather Data

Analytics Data

User Data

Customer Service Data


  • What should the visitors do on your website?
  • Which kind of people is coming to the site?
  • What is their reason or purpose for going to your website?
  • What are the users actually performing on your site?

What Should the Visitors do on Your Website?

Which Kind of People Are Coming to the Site?

What is Their Reason or Purpose for Going to Your Website?

What Are the Users Actually Performing on Your Site?

Repair Anything That’s Broken.

Develop the Tests.

Run the Tests.

Report Your Findings, then Repeat.



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